Having a profile boosts your chances of appearing in local search results and on Google Maps, where a significant portion of local business searches happen.  Essentially, it puts your business on the digital map for potential customers.

Creating and claiming your Google Business Profile is completely free. It's a fantastic way to advertise your business and reach out to local customers without spending a dime.

Customers can leave reviews on your profile, providing valuable feedback and social proof for potential customers.  You can also respond to reviews, demonstrating customer service and engagement.  Looking at reviews can offer insights into customer sentiment and areas for improvement.

Google Business Profile is a major factor in local SEO (Search Engine Optimization). A well-maintained profile with accurate information can significantly improve your local search ranking.

Your profile allows you to display essential information like contact details, website address, opening hours, and even high-quality photos. This transparency builds trust and allows customers to connect with you directly.

You can use your profile to showcase your products, services, and unique selling points through photos, videos, and posts.